Retail design has been in our wheelhouse since the start, it is so keenly informed by the behaviors of people we would call it a mathematical equation or even scientific. The hand curated collection of merchandise partners perfectly with the brand guidelines for the bottles, guiding the customer experience through passive wayfinding. This design collaboration with Four Board Woodworks, directed by Ed James and Distillery Founder and Whiskey Maker Kaveh Zamanian came together for a grand re-opening of the distillery. Fueled by Kaveh’s vision and passion for the perfect libation, pairing this reimagined retail space, with the perfect hospitality team, within an architectural masterpiece was a treasured experience.